Results That
Speak for Themselves.
6 campaigns. 6 real businesses. Every number here is auditable, every result is documented. This is what happens when data drives every decision.
40,000+ Leads at $13 CPL Across Google, Meta & Bing
411 Locals, a US-based digital agency, needed a scalable lead generation system that could consistently deliver qualified leads across multiple verticals without increasing acquisition costs. Over 12 months, I built and optimised a cross-platform acquisition strategy across Google Ads, Meta Ads, and Bing — improving lead quality, stabilising CPL, and scaling campaigns without performance drop-offs.
CPL climbing above $22 with no vertical segmentation. One-size-fits-all campaigns across home services, legal, healthcare, and retail — all requiring completely different messaging and audience targeting.
Full-funnel campaign restructuring with vertical-specific ad sets and landing pages. Continuous creative testing to improve conversion rates. Audience segmentation based on intent and behaviour. Budget reallocation driven by real-time performance data across all 3 platforms.
40,000+ qualified leads generated while maintaining an average $13 CPL across all platforms over the full 12-month period. CPL dropped from $22 to $13 within the first 90 days.
Meta Ads Live Campaign Data — 411 Locals
These are the actual Meta Ads Manager results from the 411 Locals engagement. Real campaign-level performance data including spend, CPL, impressions, and lead volume across active campaigns — all in numerical format.
SEO and AEO Strategy for a UK Parenting Coaching Platform
MissPoppins is a parenting coaching platform operating in the competitive UK family services market. They came to me with a website generating almost zero organic traffic despite having genuinely expert content. The goal: build sustainable organic visibility on Google while positioning the brand to appear in AI-generated answers for parenting and childcare queries.
Thin content, no schema markup, weak domain authority, zero AI citation presence. Competitors with far less expertise outranking simply because of better technical SEO foundations.
Full technical SEO audit fixing 34 on-page issues. Keyword cluster strategy around parenting coaching, sleep coaching, and toddler behaviour. FAQ schema, HowTo schema, and Person schema added to establish entity authority for AI citation.
Organic traffic grew 210% within 4 months. 47 target keywords ranking in the top 20 on Google UK. Now cited by Perplexity and Google AI Overviews for parenting coaching queries. Ongoing retainer.
Competitive SEO and AEO Research for a Cybersecurity SaaS Platform
Endor Labs is a cybersecurity SaaS company in a highly competitive space where content authority and technical credibility are everything. They needed a deep competitive SEO analysis and AEO positioning strategy to surface in AI-generated answers for software supply chain security queries — a niche where their product leads but visibility lagged behind competitors.
Strong product but weak content presence. Snyk and Socket dominating both Google rankings and AI-generated recommendations for software supply chain security terms.
Full competitive SEO analysis across 6 direct competitors mapping 28 content and keyword gaps. AEO content strategy targeting 15+ high-intent AI prompt categories. Entity authority roadmap including structured data, expert author schema, and citation-building through industry publications.
Delivered competitive intelligence report, AEO content strategy, and 90-day execution roadmap. Endor Labs is executing the plan with measurable keyword movement expected within 60 days. Ongoing retainer for AEO monitoring.
HubSpot and Salesforce Integration: 80% Less Manual Work, 50% Faster Lead Handover
X9 Media is a UK digital agency managing multiple client accounts simultaneously. The sales and marketing teams were working from separate data sources, manually copying lead information between systems and losing hours each week to admin. The goal was a fully integrated CRM and marketing automation setup that would eliminate the gap between marketing activity and sales follow-up.
Leads being manually exported from HubSpot and imported into Salesforce — causing up to 48-hour delays between lead engagement and sales contact. Email open rates stuck at 24% with generic non-segmented sequences.
Native HubSpot–Salesforce two-way sync with custom field mapping. Automated lead scoring rules based on engagement signals. 3 separate nurture sequences segmented by buyer persona. Real-time Salesforce task creation triggered at MQL threshold.
Manual entry reduced by 80%. Lead handover dropped from 48 hours to under 2 hours. Email open rates went from 24% to 38%. MQL to SQL improved by 29% within the first 60 days.
3.5x ROAS and 37% CPL Reduction for UK Charity Campaigns on a £20K Monthly Budget
A UK-based charity consortium required paid media management across Google, Meta, and LinkedIn to drive donor acquisition, volunteer recruitment, and campaign awareness. Every pound of ad spend is scrutinised by trustees. The campaigns needed to perform against commercial benchmarks while serving a non-profit mission.
Previous agencies treated charity campaigns like standard e-commerce — broad awareness campaigns burning budget without meaningful donor conversion. Needed cost-efficient donor acquisition with clear attribution.
3-audience campaign architecture: existing donors for upsell, warm retargeted audiences, and cold audiences using value-based lookalikes. 12 creative variants tested in the first 30 days. Dynamic budget allocation based on weekly ROAS data.
3.5x ROAS across the £20K monthly budget in Q4. CPL reduced by 37% versus the previous agency baseline. Donor sign-ups increased 42% quarter on quarter. LinkedIn produced 2.8x ROAS for corporate donor outreach.
Full-Funnel Digital Strategy Driving 5,200 Qualified Leads at 42% MQL to SQL Rate
A B2B technology client in the enterprise software space needed a complete digital marketing engine built from scratch. Strong sales team, zero inbound pipeline. Everything from brand awareness to lead capture, nurture, and sales handover needed to be designed, built, and executed across 6 simultaneous channels.
No inbound pipeline at all. Sales team 100% reliant on cold outreach. No content strategy, no landing pages, no email nurture, no CRM integration. Starting from zero with a six-figure annual revenue target.
Full-funnel engine across Google Ads, Microsoft Advertising, LinkedIn paid social, technical SEO, landing page optimisation, and Salesforce-integrated email nurture. Gated whitepapers for high-intent lead capture. Automated MQL alerts to the sales team with weekly creative testing.
5,200+ MQLs generated. 42% MQL to SQL rate — significantly above the B2B SaaS industry average of 13%. CPL reduced by 34% over 6 months. Inbound pipeline now accounts for 60% of total new business.
Vikrant completely transformed our paid media strategy. We went from burning budget to a 3.5x ROAS in just one quarter. His data-driven approach is exactly what we needed.
Vikrant's SEO and AEO strategy genuinely moved the needle for us. We're now being cited by Google AI Overviews, which our competitors aren't. It's made a real difference to enquiries.
Working with Vikrant felt like having a CMO on call. He understands the full funnel, the data, and most importantly how to scale without wasting a penny.
Let's Build Your
Success Story
Book a free 30-minute strategy call. I'll audit your current setup and tell you exactly where the biggest opportunity is.