Results That
Speak for Themselves.
Six campaigns. Six real businesses. Every number here is auditable, every result is documented. This is what happens when data drives every decision.
130,000 Leads Generated at $13 CPL Across Google, Meta, and Bing
411 Locals is a US-based digital agency serving small businesses across North America. They needed a scalable lead generation system that could produce consistent, qualified leads across multiple client verticals without letting cost per lead spiral. Within 12 months, we delivered 130,000 leads while maintaining a $13 CPL across three platforms simultaneously.
Lead volume was inconsistent and CPL was climbing above $22 across their existing campaigns. Different client verticals required different messaging but the team was running one-size-fits-all campaigns with no segmentation strategy.
Built a multi-platform campaign architecture segmented by vertical: home services, legal, healthcare, and retail. Created individual ad sets per vertical with dedicated landing pages and lead qualification forms. Implemented automated bid strategies on Google Performance Max alongside manual CPC campaigns on Meta for creative control.
CPL dropped from $22 to $13 within the first 90 days. Volume scaled from 3,000 to 12,000+ leads per month by month 6. Over 12 months, total qualified leads reached 130,000 with consistent CPL stability across all three platforms.
Screenshot Coming Soon
SEO and AEO Strategy for a UK Parenting Coaching Platform
MissPoppins is a parenting coaching platform operating in the competitive UK family services market. They came to me with a website that was generating almost zero organic traffic despite having genuinely expert content. The goal was to build sustainable organic visibility on Google while simultaneously positioning the brand to appear in AI-generated answers for parenting and childcare queries.
The site had thin content, no schema markup, weak domain authority, and zero AI citation presence. Competitors with far less expertise were outranking MissPoppins simply because they had better technical SEO foundations and more structured content.
Conducted a full technical SEO audit and fixed 34 on-page issues. Built a keyword cluster strategy around parenting coaching, sleep coaching, and toddler behaviour queries. Rewrote core pages with structured, answer-optimised content. Added FAQ schema, HowTo schema, and Person schema to establish entity authority for AI citation. Began a monthly content calendar targeting long-tail UK search terms.
Organic traffic grew 210% within the first 4 months. 47 target keywords now ranking in the top 20 on Google UK. MissPoppins is now being cited by Perplexity and Google AI Overviews for parenting coaching queries. Ongoing retainer as current client.
Screenshot Coming Soon
Competitive SEO and AEO Research for a Cybersecurity SaaS Platform
Endor Labs is a cybersecurity SaaS company operating in a highly competitive space where content authority and technical credibility are everything. They engaged me for a deep competitive SEO analysis and AEO positioning strategy to help them surface in AI-generated answers for software supply chain security queries — a niche where their product genuinely leads but their visibility was lagging behind less capable competitors.
Endor Labs had strong product depth but weak content presence. Competitors like Snyk and Socket were dominating both Google rankings and AI-generated recommendations for software supply chain security terms. Endor needed a clear strategy to close that gap without outspending established players.
Conducted a full competitive SEO analysis across 6 direct competitors, mapping 28 content and keyword gaps. Built an AEO content strategy targeting 15+ high-intent AI prompt categories. Developed an entity authority roadmap including structured data recommendations, expert author schema, and citation-building through industry publications. Created a 90-day content execution plan prioritising quick-win topics with low competition but high AI query frequency.
Delivered a full competitive intelligence report, AEO content strategy, and 90-day execution roadmap. Endor Labs is now executing the content plan with measurable keyword movement expected within the first 60 days of publication. Ongoing retainer for AEO monitoring and strategy refinement.
Screenshot Coming Soon
HubSpot and Salesforce Integration: 80% Less Manual Work, 50% Faster Lead Handover
X9 Media is a UK digital agency managing multiple client accounts simultaneously. The sales and marketing teams were working from separate data sources, manually copying lead information between systems and losing hours each week to admin. The goal was a fully integrated CRM and marketing automation setup that would eliminate the gap between marketing activity and sales follow-up.
Marketing was running HubSpot campaigns but leads were being manually exported and imported into Salesforce. This caused delays of up to 48 hours between a lead engaging with content and a sales rep receiving the contact. Email open rates were stuck at 24% with generic, non-segmented sequences.
Built a native HubSpot and Salesforce two-way sync with custom field mapping. Created automated lead scoring rules based on engagement signals. Built three separate nurture sequences segmented by buyer persona. Set up real-time Salesforce task creation triggered by HubSpot lead score thresholds, so sales reps received instant alerts when a lead hit MQL status.
Manual data entry reduced by 80%. Lead handover time dropped from 48 hours to under 2 hours. Email open rates increased from 24% to 38% through persona-based segmentation. MQL to SQL conversion improved by 29% within the first 60 days of the new system going live.
Coming Soon
3.5x ROAS and 37% CPL Reduction for UK Charity Campaigns on a £20K Monthly Budget
A UK-based charity consortium required paid media management across Google, Meta, and LinkedIn to drive donor acquisition, volunteer recruitment, and campaign awareness. Budget accountability was critical since every pound of ad spend is scrutinised by trustees and benefactors. The campaigns needed to perform against commercial benchmarks while serving a non-profit mission.
Previous agencies had treated charity campaigns like standard e-commerce, running broad awareness campaigns that burned budget without meaningful donor conversion. The client needed cost-efficient donor acquisition with clear attribution, something rare in the non-profit paid media space.
Restructured the entire campaign architecture around three distinct audiences: existing donors for upsell, warm audiences retargeted from website visits, and cold audiences using value-based lookalikes. Created emotionally resonant ad creative with clear donation CTAs and tested 12 creative variants in the first 30 days. Allocated budget dynamically based on weekly ROAS data, shifting spend toward top-performing platforms mid-month.
Achieved 3.5x ROAS across the £20K monthly budget in Q4. CPL for donor acquisition reduced by 37% versus the previous agency baseline. Donor sign-ups increased 42% quarter on quarter. LinkedIn campaigns specifically produced a 2.8x ROAS for corporate donor outreach, outperforming expectations.
Screenshot Coming Soon
Full-Funnel Digital Strategy Driving 5,200 Qualified Leads at 42% MQL to SQL Rate
A B2B technology client in the enterprise software space needed a complete digital marketing engine built from scratch. They had a strong sales team but no reliable inbound pipeline. Everything from brand awareness to lead capture, nurture, and handover to sales needed to be designed, built, and executed. This was a ground-up growth system build across six simultaneous channels.
No inbound pipeline existed. The sales team was entirely dependent on outbound cold outreach with no marketing support. There was no content strategy, no landing pages, no email nurture, and no CRM integration. Starting from zero with a six-figure annual revenue target meant speed was as important as precision.
Built a full-funnel digital marketing engine across Google Ads, Microsoft Advertising, LinkedIn paid social, technical SEO, CMS landing page optimisation, and Salesforce-integrated email nurture sequences. Created a content lead magnet strategy with gated whitepapers to capture high-intent B2B leads. Set up lead scoring in Salesforce with automated MQL alerts to the sales team. Ran weekly creative tests across LinkedIn and Google to reduce CPL progressively.
Generated 5,200+ marketing qualified leads across the engagement period. MQL to SQL conversion rate reached 42%, significantly above the B2B SaaS industry average of 13%. CPL reduced by 34% over the first 6 months through systematic creative testing and bid optimisation. The inbound pipeline now accounts for 60% of total new business pipeline.
Screenshot Coming Soon
Vikrant completely transformed our paid media strategy. We went from burning budget to a 3.5x ROAS in just one quarter. His data-driven approach is exactly what we needed.
The HubSpot and Salesforce integration Vikrant built saved our team hours every week. Lead handover time dropped by 50% and the sales team finally trusts the data.
Working with Vikrant felt like having a CMO on call. He understands the full funnel, the data, and most importantly how to scale without wasting a penny.
Let's Build Your
Success Story
Book a free 30-minute strategy call. I'll audit your current setup and tell you exactly where the biggest opportunity is for your business.